Worldcoin (WLD), the controversial digital ID and cryptocurrency project co-founded by Sam Altman, has officially been listed on South Korea’s largest crypto exchange Upbit. Trading for WLD went live on September 9 at 9:30 p.m. local time across the KRW, Bitcoin (BTC), and Tether (USDT) markets.
JUST IN: @Official_Upbit to list $WLD (@worldcoin) pic.twitter.com/lfsMx8MPyN
— Satoshi Club (@esatoshiclub) September 9, 2025
The listing immediately sparked a surge in mentions and trading volume, with WLD’s price climbing to $1.90, its highest level in over six months. The token broke past a critical resistance level of $1.40, last seen in February when it fell below $2.
Despite these recent gains, Worldcoin remains down 80% from its all-time high of $11.82 in March 2023. Still, momentum is building, and analysts believe this listing could mark a pivotal turning point for the project.
Worldcoin’s Vision: Proving Humanity in the Age of AI
Worldcoin aims to solve one of the internet’s growing problems: distinguishing real humans from bots in an era of AI-driven content. The project provides users with a World ID, generated via iris scans conducted through “Orb” devices deployed worldwide.
Users who verify their identity as real humans receive free WLD tokens. The World ID can then be used for essential services such as ticketing, dating apps, and exclusive product purchases.
The ecosystem consists of four pillars:
World App – user-friendly access point
World ID – proof-of-humanity system
Worldcoin (WLD) – native token
Worldchain – a Layer-2 blockchain built on Ethereum
Privacy is central to the system: once a World ID is created, biometric data is permanently deleted from Orb devices, ensuring that no third-party data sharing is required.
Challenges and Criticism of Worldcoin
Worldcoin’s vision is ambitious, but not without controversy. Privacy concerns have sparked regulatory action, including an $820,000 fine in South Korea for violating data protection laws. There have also been hacking attempts targeting Orb devices.
Moreover, questions remain about how Worldcoin will sustainably fund its proposed universal basic income (UBI) model. Despite this, its connection to Sam Altman and growing global presence keep investor and developer interest alive.
Price Outlook of Worldcoin
As of today, WLD is trading at $1.90, up over 100% in the past week and 84% over the past month. While still far below its peak, renewed investor enthusiasm, fueled by its Upbit listing and treasury adoption news, suggests WLD may be entering a new growth phase.
#Worldcoin(#WLD ) Price Prediction ??$100 By December 2025?! Buy Before it's too late! pic.twitter.com/LCiHznl5hp
— Coins on Coinbase (@inucoinbase) September 10, 2025
Analysts caution, however, that the current rally could be a short-lived “listing pump,” with corrections likely. At the same time, cryptocurrencies are still not convinced by some fiancial regulators in South Korea. Long-term success will depend on how effectively Worldcoin can scale adoption of its ID system while addressing privacy and regulatory hurdles.