Strategy is once again turning to investors to raise capital for expanding its Bitcoin holdings.
The company has launched a new preferred stock offering that provides investors with steady returns while fueling its ongoing Bitcoin accumulation strategy.
Raising Millions to Buy More Bitcoin
Earlier today, Strategy (formerly MicroStrategy) introduced a new class of preferred shares designed to attract institutional investors seeking fixed returns.
The company raised roughly $715 million through the sale of its 10% Series A Perpetual Stream Preferred Stock (STRE), selling 7.75 million shares at about 92 each and offering investors a 10% annual dividend based on a €100 share value.
The offering, priced in euros, will help fund additional Bitcoin purchases and cover general corporate purposes—most notably, to expand its Bitcoin holdings as prices slide.
The shares offer steady returns, positioning the company as both a Bitcoin proxy and an income investment. By tapping capital markets to boost its reserves, it reasserts its faith in Bitcoin’s long-term value.
The paradox is that the company is doubling down just as both Bitcoin’s price and its own stock are tumbling.
Saylor’s $150,000 Dream Meets Harsh Reality
The move comes as Bitcoin fell below $100,000, and Strategy’s shares have dropped more than 27% in the past month, reflecting growing pressure on the company’s aggressive Bitcoin strategy.
The market downturn has reignited debates over whether Strategy’s approach—tying its corporate value so closely to Bitcoin’s price—can withstand prolonged volatility.
Only last month, Michael Saylor predicted that Bitcoin would reach $150,000 before the end of the year. He doubled down on his long-term optimism even as sentiment across the crypto market turned sharply negative.
His bold forecast came in the direct aftermath of one of crypto’s worst weekends in years. Last month, a sudden sell-off triggered $19 billion in liquidations across exchanges, sending shockwaves through leveraged traders and institutional investors alike.
For now, Strategy remains closely tied to Bitcoin’s volatility, with its fortunes fluctuating in tandem with its price.
The latest offering strengthens its Bitcoin position but also highlights the ongoing question of how sustainable Saylor’s long-term strategy will be in an increasingly unpredictable market.
