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Bitget has appointed Ignacio Aguirre Franco as the new Chief Marketing Officer (CMO).
Aguirre has over 15 years of experience in technology, fintech, and blockchain networks and is expected to lead global initiatives.
His focus will be on expanding Bitget’s Universal Exchange (UEX) model and enhancing global brand engagement.
Crypto exchange firm Bitget has appointed Ignacio Aguirre Franco as the new Chief Marketing Officer (CMO) to lead global brand strategy and improve user engagement and adoption. ement as the exchange advances its Universal Exchange (UEX) model.
Aguirre has over 15 years of experience in technology, fintech, and blockchain networks, and he is expected to lead in global initiatives and expand brand visibility, product marketing, and adoption. According to Bitget, Agurre’s appointment aligns with its goal to connect centralized finance (CeFi), decentralized finance (DeFi), and traditional finance (TradFi) under a single umbrella.
New Bitget CMO will bridge CeFi, DeFi, and TradFi
Ignacio Aguirre was a senior at Adobe, SAP, Scorechain, and Xapo Bank, where he led in scaling digital products and improving global marketing positions. According to Bitget’s announcement, Aguirre’s expertise combines technical and creative skills that bridge the gap between engineering and marketing to communicate technologies in accessible ways.
“The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers. I will ensure the story of the Universal Exchange resonates with people globally, making secure access to crypto and real-world assets a reality for everyone.”
Ignacio Aguirre Franco, Bitget’s new CMO
Bitget introduced a new strategy called the Universal Exchange era (UEX) that seeks to expand Bitget’s global presence while improving innovation, security, and accessibility. The new CMO is expected to lead the UEX strategy.
Bitget expands cultural presence through sports, music, and education
The crypto exchange firm is planning to host at least 150 million users across the globe by 2026, to be supported by the expanding trading solutions and connection between TradFi and CeFi systems.
Source: Press release; Ignacio Aguirre, new CMO
Ignacio Agurre, the new CMO, will oversee marketing for the exchange’s product lines, such as Onchain, GetAgent, and Stock Futures, that form part of the exchange’s plan to connect multiple solutions under the same umbrella. Aguirre will also improve how Bitget communicates its functions and the benefits of complex blockchain products to various audiences.
Bitget was introduced in 2018 and currently serves roughly 120 million users across the globe. The exchange offers access to crypto tokens, tokenized stocks, ETFs, and RWAs. The exchange operates as a centralized exchange and the Bitget Wallet, which is non-custodial, supporting over 130 blockchains. The wallet offers multichain trading, staking, and payments, with direct access to more than 20,000 decentralized apps.
Bitget serves as the Official Crypto Partner of LaLiga across Eastern, Southeast Asian, and Latin American markets. The exchange is also the exclusive crypto exchange partner of MotoGP. The firm has also partnered with UNICEF to support blockchain education for over 1.1 million learners by 2027. The exchange confirmed that it’s currently pursuing widening its cultural reach and connecting its brand with global sports, music, and education, after marking its seventh anniversary with renewed commitments to innovation and international expansion.
