• Coinbase announced that it will roll out a new platform for crypto offerings.

• The platform will enable individual investors to purchase digital tokens before they are listed on the exchange.

• Following its launch, Layer-1 network Monad will offer its token for sale on the platform on November 17.

Coinbase announced plans to launch a new platform that will allow retail investors to purchase the tokens of early-stage crypto projects, mimicking the initial coin offering model.

Coinbase unveils public token sale platform for retail investors

Crypto exchange Coinbase (COIN) has announced a new token sale platform for retail users to access initial coin offerings, according to a statement on Monday. The company said it's also making the product available to US customers.

For each sale, investors will have a one-week window to submit purchase requests, after which an algorithm will allocate tokens.

Coinbase stated that the new platform's algorithm prioritizes fair token distribution by limiting how much large investors can acquire. The company explained that smaller purchase requests will be fulfilled first, with larger ones processed gradually until all available tokens are allocated.

The system is designed to replace the traditional first-come, first-served model with what Coinbase calls a "broad and equitable" distribution process.

The platform's model also rewards genuine supporters by giving them higher allocation priority. Coinbase noted that users who sell their tokens within 30 days of listing may receive reduced allocations in future sales, a mechanism designed to favor long-term participants and real project users.

The exchange plans to integrate features into the platform that will enable limit orders and offer higher token allocations to issuers' target user groups in the coming months.

"Genuine, long-term supporters deserve more. Whales, insiders and flippers shouldn't be the only winners from token launches," said Coinbase CEO Brian Armstrong in an X post on Monday. "We're launching a token sales platform on Coinbase to give teams a new way to distribute their token to their community, and give the community early access to their favorite tokens. And for the first time since 2018, retail users in the United States can widely participate."

Following the launch, Layer-1 blockchain Monad will be the first to offer its MON token sale on Coinbase's new platform, beginning from November 17 to 22.

The Monad Foundation will distribute the tokens to early investors via its subsidiary, MF Services (BVI), before its mainnet launch on November 24.

The network will release only 7.5% of the total MON supply during the token sale, at a price of $0.025/MON. Monad stated that participants can bid up to $100,000 during the token sale period.

Coinbase's new token platform joins a series of products released by the crypto exchange in 2025, as it seeks to transform how institutions and retail investors interact with digital assets.