SoFi announced on Tuesday that it will roll out bitcoin trading for its customers, becoming the first U.S. bank to provide such services.

This move comes as the digital asset market continues to attract both retail and institutional investors, driven by growing adoption and clearer regulatory guidance.

Rising demand for digital assets

The fintech firm said its users will be able to buy, sell, and hold dozens of digital assets, including bitcoin, which remains the largest by market value.

Despite ongoing volatility in bitcoin markets—visible on tools like the bitcoin price history chart—analysts point to robust client demand for exposure to digital assets.

Clarity from regulators

SoFi CEO Anthony Noto emphasized the significance of new regulatory guidance, stating:

“The OCC (Office of the Comptroller of the Currency) issued clarity in the spring of 2025 that it is now permissible for banks with the exact license that SoFi has to offer crypto and blockchain products and services.”

Noto added that SoFi now holds what he considers “the best license a company can have” to offer such services, paving the way for further product launches.

Future plans and stablecoin initiative

SoFi is also preparing to introduce its own U.S.-dollar-pegged stablecoin and will integrate bitcoin into its lending and infrastructure offerings.

The company reported record third-quarter results earlier this month and raised its annual profit forecast, signaling confidence in its digital asset expansion.

Broader industry adoption

Following signals from the Trump administration supporting digital asset innovation, several lenders have indicated plans to explore similar bitcoin-related products and services.

SoFi’s entry into the market reflects this broader trend of banks integrating bitcoin trading and custody solutions.