Polymarket announced a new multi-year partnership with PrizePicks, a sports entertainment operator in North America. The fantasy sports company will add Polymarket’s prediction pairs.
PrizePicks will integrate Polymarket’s real-world event contracts, including sports, entertainment, and culture, announced the gaming company. Polymarket also confirmed the multi-year deal.
The expansion will add to Polymarket’s plans of being represented in the US market. Polymarket announced its return to the US market after four years of absence, though the platform is yet to expand its activity and is still seeking partners.
‘As the No. 1 daily fantasy sports operator in the U.S., PrizePicks is thrilled to partner with Polymarket, a trailblazer in the prediction space, to open up new experiences for our millions of existing members and introduce our platform to millions of new customers,’ said Mike Ybarra, CEO of PrizePicks.
Prizepicks to boost Polymarket’s expansion in the US market
The fantasy gaming company may become one of Polymarket’s first forays into the US market, testing its potential adoption. Prediction markets have attempted to boost their growth, seeking financial or social media apps to reach an already existing audience.
PrizePicks has been represented in up to 45 states, with an estimated 2-5M users. The fantasy sports platform also seeks to expand its influence, moving beyond its model of real-money fantasy sports games.
‘PrizePicks has built one of the nation’s most exciting sports communities, and we are excited to help bring prediction markets into that world,’ said Shayne Coplan, Founder and CEO of Polymarket.
Coplan added that the prediction markets can enhance the existing fandoms and offer fully regulated access to sports predictions. Polymarket has also previously expressed its readiness to enter the US market with sports predictions, before unleashing all its markets.
The reason for picking PrizePicks is the company’s registration as a Futures Commission Merchant (FCM) by the National Futures Association (NFA). This means the platform can offer CFTC-regulated derivative products. Polymarket is also considered a federally regulated exchange, removing obstacles for offering access to prediction markets.
US regulations are favorable for prediction markets, which are considered a form of trading platforms, outside the definition of betting.
Polymarket expanded its activity in November
Polymarket continued to show increased user interest, especially from newcomer wallets. In November, the app saw $864M in cumulative volumes, close to the entire month of September.
For October, Polymarket also showed peak activity, recovering the levels from late 2024. This time, the platform achieved its results with more diverse market pairs and a new wave of users.
Currently on Polymarket, the busiest trading pair is around the Fed’s December decision, with over $72M in trading volumes. The US Government shutdown is also a hot issue, with over $30M in trading volumes.
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