Polymarket is spreading its influence after partnering with Yahoo Finance. The prediction platform will show its data and outcomes on the Yahoo Finance front page.
Polymarket will be integrated into Yahoo Finance, including its data from prediction pairs. The partnership arrived just a week after Google integrated data from Kalshi and Polymarket on its searches, especially giving a preview of opinions on current issues.
Polymarket announced its Yahoo integration would include data relevant to financial decisions. The partnership will be exclusive, singling out Polymarket among other prediction platforms.
Polymarket offers a mix of diverse data, ranging from time-sensitive predictions to key pairs with higher liquidity. The partnership arrives as Polymarket aims to launch predictions for US-based traders in the coming months.
The partnership also followed the recent announcement of using Polymarket prediction pairs on the PrizePicks fantasy sports platform.
Polymarket expands questions and pairs
Just before setting up the data partnerships, Polymarket showed its market had grown more diverse, with more question launches.
In November to date, Polymarket has had 3,410 questions, higher than the number of prediction pairs in November 2024.
In October, Polymarket reached peak diversity of its markets, with 14,216 questions initialized. The number of questions and new prediction areas have constantly grown over the course of the past year.
So far, Polymarket has shown its relevance for big issues, especially for pairs with significant volumes. While some markets remain contentious, most of the current event markets reflect the accumulated predictions and are accurate.
Polymarket has also continued to front-run some real events, based on cases of early information. Other markets are not so easily available for front-running, but the platform is closely watched for the resolution of some events. On average, Polymarket issues resolve within 17 days, though the range is between four and 39 days.
Polymarket reached records in active traders
Polymarket saw an even greater inflow of active traders, potentially boosting the prediction accuracy. In November, the platform carried over 63K daily active traders.
In October, the platform reached a peak at over 471K monthly active users, and November activity is catching up.
On November 8, Polymarket posted a recent record for daily trading, at over $168M in total volumes. Polymarket still depends on crypto natives and access through wallets; unlike Kalshi and other prediction markets, it has not targeted Web2 users. The prediction market still depends on USDC ownership for most of its volumes, requiring at least a basic knowledge of crypto.
Polymarket is also turning into a retail-driven platform. The prediction market has produced millionaire whales, with the most successful bets for three of the traders totaling $47M. As of November, traders are betting on smaller markets, with earnings in the tens of thousands of dollars.
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