WhiteBIT, one of the leading European centralized crypto exchanges based on user traffic, announced its formal launch in the USA. The exchange will launch an independent entity for the US market, with the intent to scale and operate locally across the country.
WhiteBIT marked a strategic expansion to US-based users, entering one of the world’s most clearly regulated and institution-driven markets.
The exchange has already acquired its operational licenses and will take steps to expand its presence in multiple states. WhiteBIT restated its dedication to compliance, industry-standard security, and competitive fees.
“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies. The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market,” said Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group.
WhiteBIT to select US leadership team
WhiteBIT will assemble a senior team of US-based executives with headquarters in New York and satellite offices across multiple states. The company aims to scale in key US jurisdictions, known for their crypto-friendly approach.
WhiteBIT arrives in the USA just as most of the previously restrictive crypto regulations were removed. As Cryptopolitan reported earlier, even states are launching crypto portfolios, with Texas stockpiling BTC.
The centralized market operator will expand its global team, which already counts over 1,300 professionals, contributing to the growth of global technology. WhiteBIT aims to create additional jobs in the USA by employing specialized local talent.
The exchange will offer its usual array of products to US-based traders with full KYC verification. The platform brings spot trading, instant exchange, and fiat on-ramps and selling opportunities. WhiteBIT will integrate fiat payments, corporate onboarding, and specialized institutional services.
In the future, WhiteBIT will add custodial services and liquidity solutions.
WhiteBIT marks 7-year anniversary
WhiteBIT is marking its 7-year anniversary in 2025, growing from a small platform to a global ecosystem evolved into W Group. The exchange reached 35 million users worldwide. W Group includes eight companies under its brand, including a crypto exchange, blockchain infrastructure, payment services, digital banking, analytics, and more.
W Group has also launched a global campaign for ongoing crypto education, aiming to build up user trust. Some of the WhiteBIT educational videos will be featured on Times Square, aiming to build up its adoption in the US market.
WhiteBIT has already honed its regulatory compliance with the strict European rules and maintains the highest money laundering and KYC compliance standards.
Ahead of its US launch, WhiteBIT carried $1.3 billion in daily trading volumes. The native token, WBT, traded at $55.45, up over 18% over the past 30 days. The WBT asset often reflects the expansion of WhiteBIT, usually outperforming the crypto market.
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