Vanguard Group announced it will permit trading of exchange-traded funds (ETFs) and mutual funds focused on digital assets, including Bitcoin, starting tomorrow.

This decision marks a significant policy shift for the asset manager, which previously restricted client access to such products despite increasing demand.

Policy shift opens doors for investors

Beginning Tuesday, over 50 million Vanguard brokerage customers, collectively managing more than $11 trillion, will have access to regulated investment products tracking Bitcoin, and other crypto as well.

This expansion comes after months of internal review by the company as interest in regulated digital asset exposure has grown within traditional finance.

Historical context and growing demand

Vanguard’s move stands in contrast to its long-held caution regarding digital asset investments.

The firm had previously limited exposure to these types of products, even as spot Bitcoin ETFs in the U.S. have seen 13 consecutive trading days of inflows, reflecting heightened institutional interest.

The shift signals a recognition of evolving client preferences and the maturation of the digital asset market.

Impact on bitcoin and traditional finance

With this change, Vanguard clients can now trade regulated bitcoin ETFs and funds alongside other asset classes, further integrating bitcoin exposure into mainstream investment portfolios.

For a comprehensive view of U.S. bitcoin ETF holdings and flows, investors can track ongoing adoption trends.

The reversal underscores the growing role of bitcoin-linked investment vehicles in traditional finance, as more institutions respond to customer demand for regulated access.