House of Doge, the corporate arm of the Dogecoin Foundation, announced a mobile payment application targeting gig workers and side businesses with a "Hustles" marketplace where artists, lawn care operators, and independent sellers can accept Dogecoin without formal merchant accounts.

The Such app, developed by a 20-person team in Melbourne since March 2025, targets a first-half 2026 launch with self-custodial wallets, real-time transaction tracking, and merchant tools aimed at underbanked service providers.

House of Doge is pursuing a $1.09 billion merger with NASDAQ-listed Brag House Holdings, with shareholders expected to own 92.8% of the combined entity upon closing.

What Happened

Timothy Stebbing, who serves as both House of Doge CTO and Dogecoin Foundation director, is leading development from the Melbourne headquarters.

"I've seen so many people in the Dogecoin Community try to start something themselves, be it an artist selling prints or a person offering lawn care services," Stebbing said in the announcement.

The Hustles feature differentiates Such from established crypto payment processors like BitPay and Strike by enabling micro-businesses to list services directly within the app rather than requiring separate e-commerce infrastructure.

Initial features include purchasing Dogecoin within the wallet, though the company has not disclosed fiat on-ramp partners or expected transaction fees.

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Why It Matters

The app represents House of Doge's pivot toward generating recurring merchant processing revenue rather than relying solely on Dogecoin price appreciation.

House of Doge previously announced partnerships with inKind to enable Dogecoin payments across 4,750 U.S. restaurants and purchased majority ownership in Italian football club U.S. Triestina Calcio 1918.

Dogecoin merchant adoption has grown despite volatility, with BitPay reporting the cryptocurrency ranks among the top five used for e-commerce purchases.

The gig economy focus targets workers operating outside traditional banking relationships, though competition includes established platforms like Cash App and Venmo which already offer cryptocurrency features to millions of users.

A closed beta waitlist is available at such.inc, though the company has not disclosed expected user targets or pre-launch merchant commitments.

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