HASH (hash.media), formerly operating as Todayq News, today announced its strategic rebrand as part of an evolution to redefine cryptocurrency. While remaining part of the broader Todayq ecosystem (todayq.com), HASH is charting a bold new direction focused on human stories over market statistics.
While remaining part of the broader Todayq ecosystem (todayq.com), HASH is charting a bold new direction focused on human stories over market statistics.
The rebrand reflects a fundamental shift in approach. Where traditional crypto outlets compete on price predictions and technical analysis, HASH is building something entirely different – content that prioritizes culture, entertainment, and real human narratives from the crypto world.
“After years of running Todayq News, we realized the market doesn’t need another outlet predicting Bitcoin’s next move,” said Varun Goel, CEO. “What’s missing are the real stories – the drama, the culture, the actual humans behind the charts. That’s what HASH is building.”
HASH’s new content strategy abandons the traditional playbook of minute-by-minute price updates and technical indicators. Instead, the platform will focus on investigative journalism, founder stories, cultural commentary, and documentary-style content that explores crypto’s impact on real lives.
The rebrand comes as crypto faces increasing commoditization, with dozens of outlets publishing identical content. HASH aims to break this cycle by creating content people actually want to consume, not content they feel obligated to monitor.
“We’re building the crypto company we wish existed,” added Varun Goel. “Stories over statistics. Culture over charts. Humans over hype. This is HASH.”
The company is currently building its team and developing premium content formats, with major announcements expected in the coming weeks. Early teasers suggest documentary-style video content and investigative series.
While Todayq News built a reputation for reliable crypto coverage, HASH represents an evolution beyond traditional news. The platform will maintain regular content updates while developing premium cultural journalism that sets new standards for the industry.
The rebrand is effective immediately, with content now (Hash Desk) live at HASH.
