Robot Consulting, a company expanding from HR solutions into legal tech and the metaverse, announced on the 13th October the appointment of Soryu Taro as its Head of Cryptocurrency Shareholder Engagement, effective on 26 September 2025.
The move signals a strategic shift for the company as it deepens its foray into the digital asset space following its Nasdaq listing on 18 July 2025.
Leveraging Gen Z Influence for Market Penetration
According to the official announcement, Soryu Taro is a Gen Z investor who began participating in stock markets in elementary school. Boasting a combined following of over 146,000 users on X (formerly Twitter) and YouTube, the company expects his influence and communication power to help expand its investor base and strengthen ties with younger demographics.
Beyond operating its cloud-based HR management system, Labor Robot, the company is also developing the “Robot Lawyer” project, which integrates blockchain technology into legal services. In his new role, Soryu will collaborate with Masaaki Seki, former Representative Director of bitFlyer Holdings, to advise on the company’s Ethereum (ETH) investment strategy.
Strengthening Financial Foundations with Ethereum Investment
The appointment of a Gen Z influencer is backed by several strategic calculations. The company reported a 2.5% year-on-year decrease in revenue to 6.756 billion yen for the 2025 fiscal year, highlighting the need to develop new revenue streams.
Robot Consulting plans to invest approximately 10 billion yen (roughly $64 million USD*) into Ethereum, utilizing funds raised from its recent IPO.
In an official statement, CEO Amit Turkle said, “Through our participation in Ethereum and engagement with crypto investors, we aim to strengthen our financial foundation, create synergies with our businesses, and provide long-term value to our shareholders.”
The company intends to integrate Ethereum’s smart contract infrastructure and blockchain ecosystem into its legal tech division to develop innovative solutions. This includes combining blockchain with AI data to enhance services like automated compliance checks and dispute resolution.
The investment process is scheduled to begin in Q4 2025 or spring 2026. The value of the held Ethereum assets will be updated quarterly, with valuation gains and losses reflected in its financial statements, marking cryptocurrency investment as a key future growth driver.
