Thumzup Media, a Nasdaq-listed digital asset management and advertising company, announced on the 15th that it is exploring the integration of Dogecoin (DOGE) as a payment reward option within its mobile application. This move would add the popular cryptocurrency as a new payout method alongside its existing fiat currency system.
Thumzup is actively exploring and developing the integration of Dogecoin as an alternate payout mechanism for users of the Thumzup app.
Dogecoin's speed, low fees, and community appeal make it a natural fit for Thumzup's reward ecosystem. ?
Dive into the press release:… pic.twitter.com/eyc1Nvq0Fr
— Thumzup Media Corporation (@thumz_up) October 15, 2025
The Thumzup app operates on a crowdsourced advertising model, allowing users to earn cash rewards for creating and posting content about advertisers’ products. The proposed Dogecoin integration aims to enhance this model by offering a faster, cheaper, and more global payment alternative.
Streamlining Cross-Border Payouts with Dogecoin
Thumzup cited the limitations of traditional banking systems as a primary reason for the potential Dogecoin adoption. The company highlighted that high fees and slow processing times for international transfers have been a significant barrier for its global community of content creators.
According to the official announcement, integrating Dogecoin would allow for near-instant settlements and drastically reduce transaction costs by bypassing conventional banking intermediaries. Thumzup praised Dogecoin’s fast transaction speeds, minimal fees, and vibrant global community, noting that these characteristics are particularly well-suited for the app’s model of frequent, small micro-transactions.
Market Expectations and Strategic Advantage
The decision is also influenced by the current market sentiment, including significant industry anticipation for a potential spot Dogecoin ETF. As one of the most recognized cryptocurrencies, Dogecoin presents an opportunity for Thumzup to tap into its massive, global user base and attract them to its ecosystem.
This strategic move could differentiate Thumzup in the competitive creator monetization space. The company recognizes the potential to become “one of the first major social advertising platforms to introduce Dogecoin rewards,” positioning itself at the forefront of mainstream cryptocurrency adoption.
While a specific timeline for the full integration has not been set, Thumzup plans a phased approach. This will include technical feasibility studies, regulatory compliance assessments, and a pilot program before a full-scale rollout.
