Apple avoids App Store class action as services revenue tops $100B

Markets 2025-10-29 11:22

Apple escaped a big lawsuit after a U.S. judge reversed an earlier ruling. The previous decision had allowed millions of iPhone users to sue the company together over its App Store practices.

Meanwhile, the tech firm has reached a new milestone, with its services division expected to generate more than $100 billion in annual revenue for the first time.

Analysts estimate the company will report around $108.6 billion in services revenue for the fiscal year ending last month, a 13% increase from the previous year. This segment, which includes iCloud, Apple Pay, and AppleCare, now accounts for roughly 25% of Apple’s total revenue and contributes up to 50% of its profits, benefiting from high margins and recurring income streams.

Judge ends lawsuit over Apple Store’s harsh monopoly

In 2024, Judge Yvonne Gonzalez Rogers of the Northern District of California allowed millions of Apple customers to sue the company as one large group. The lawsuit began in 2011 when users claimed they could not purchase apps from any other source because all apps and in-app purchases were required to go through the App Store. 

Developers were also upset because the iPhone maker takes a 30% cut from every sale on the App Store, so they had no choice but to raise their prices to offset the loss. In the end, it was the customers who suffered the most, as they had to pay more just because Apple refused to allow other app stores or direct sales from developers. 

Judge Rogers overruled her previous decision because she stated that the people suing Apple did not have sufficient evidence that everyone involved was harmed in the same way. Experts attempted to estimate the additional costs incurred by people due to Apple’s strict rules, but the company claimed its data contained too many errors. 

The judge went through the evidence and agreed with the company that the data contained too many errors. She noted that the report listed “Robert Pepper” and “Rob Pepper” as two separate individuals, despite having the same address and credit card. 

Judge Rogers also realized that the expert had grouped over 40,000 users with the same first name, “Kim,” even though these individuals had no apparent connection to one another. She said these mistakes made the filing very unreliable, and she decided to cancel the group case. 

Apple’s legal team used these mistakes to build its argument against the plaintiffs, arguing that the model lacked clear evidence of real harm. As a result, anyone who still wants to sue the company must do so individually. However, they are less likely to succeed due to the high legal fees and lengthy court process involved in suing such a large company.

Lawyers for the plaintiffs said they were disappointed with the ruling but will continue to defend consumers who believe Apple’s control over the App Store has really harmed them. 

Apple grows its services business as legal pressure continues

The services division at Apple has doubled in size and generated over $100 billion in revenue in one year, despite facing this legal pressure. The company recognized that the most effective way to grow is to ensure that people continue to spend on iCloud, Apple Pay, AppleCare, Apple Music, and App Store services. 

Apple generates revenue every time someone pays extra for iCloud storage, subscribes to Apple Music, purchases insurance through AppleCare, or makes an in-app purchase through the App Store. And since the company has more than a billion iPhone users worldwide, small payments add up to make very substantial profits.

However, developers and regulators say the tech firm is creating unfair rules that make it difficult for other companies to compete. They claim these rules raise prices for consumers, so governments in the U.S., the European Union, and other countries are investigating. 

However, despite all this pressure, Apple still defends itself, stating that it spends a significant amount of money annually to ensure its apps are safe, verified, and free from harmful content. “We invest significantly to make the App Store a safe and trusted place for users to discover apps and a great business opportunity for developers,” Apple said in its statement.

Sharpen your strategy with mentorship + daily ideas - 30 days free access to our trading program

Share to:

This content is for informational purposes only and does not constitute investment advice.

Curated Series

SuperEx Popular Science Articles Column

SuperEx Popular Science Articles Column

This collection features informative articles about SuperEx, aiming to simplify complex cryptocurrency concepts for a wider audience. It covers the basics of trading, blockchain technology, and the features of the SuperEx platform. Through easy-to-understand content, it helps users navigate the world of digital assets with confidence and clarity.

How do beginners trade options?How does option trading work?

How do beginners trade options?How does option trading work?

This special feature introduces the fundamentals of options trading for beginners, explaining how options work, their main types, and the mechanics behind trading them. It also explores key strategies, potential risks, and practical tips, helping readers build a clear foundation to approach the options market with confidence.

What are the risks of investing in cryptocurrency?

What are the risks of investing in cryptocurrency?

This special feature covers the risks of investing in cryptocurrency, explaining common challenges such as market volatility, security vulnerabilities, regulatory uncertainties, and potential scams. It also provides analysis of risk management strategies and mitigation techniques, helping readers gain a clear understanding of how to navigate the crypto market safely.

Bitcoin historical price data and trends

Bitcoin historical price data and trends

This special feature gathers multiple articles on Bitcoin’s historical price data, analyzing past trends, market cycles, and key events that shaped its value. It also explores factors influencing price movements, providing readers with insights into Bitcoin’s long-term performance and market patterns.

Detailed Illustrated Guide to Contract Trading

Detailed Illustrated Guide to Contract Trading

This collection, "Detailed Illustrated Guide to Contract Trading," explains the fundamentals of contract trading, including futures and margin trading. It uses clear illustrations to simplify key concepts, risk management strategies, and order types, making it accessible for both beginners and experienced traders.