Democrats and Republicans may not see eye to eye on many things. However, data shows they’re quite aligned on one issue: Bitcoin (BTC).

A recent analysis reveals that support for Bitcoin varies depending on how the topic is framed. While financial freedom for unstable countries appeals to Democrats, energy grid benefits and the right to transact freely are more influential among Republicans.

Value-Based Messaging Drives Cross-Party Bitcoin Support

The analysis by the Bitcoin Policy Institute draws on data from a June 2025 Cygnal survey of 800 likely US voters. The nationally representative sample consisted of 43% Republicans, 39% Democrats, and 18% Independents.

It offers a nuanced perspective on how crypto messaging can transcend party lines. The BCP employed logistic regression models to investigate how different ideological framings influence voter support for pro-Bitcoin lawmakers.

For Democrats, the leading driver of support is the belief that Bitcoin enhances financial freedom for people living under unstable governments. This framing has an odds ratio of 16.152 (p<0.001)—the strongest effect across all political groups.

“This suggests that Democrats, who prioritize threats to democracy, resonate deeply with bitcoin’s potential to empower the global vulnerable, aligning with values of equity and human rights,” the analysis read.

Voter Support for Bitcoin Based on Key Narratives. Source: Bitcoin Policy Institute

Moreover, for Republicans, Bitcoin’s potential to improve the energy grid (odds ratio 4.687) and protect the freedom to transact without government interference (odds ratio 5.185) are most convincing.

Lastly, Independents show a blended response pattern. Their support for pro-Bitcoin lawmakers is most strongly linked to perceptions that Bitcoin improves access for underserved populations (odds ratio 6.665), followed by energy grid benefits (odds ratio 6.032) and the right to transact (odds ratio 5.573).

Independents are also the only group for whom Bitcoin ownership itself significantly increases support (odds ratio 3.724). This suggests that personal experience plays a meaningful role. Thus, the findings indicate that Bitcoin has a credible bipartisan appeal when framed in terms of voters’ foundational values rather than financial gain.

“Educating voters about Bitcoin on the issues that matter most to them is crucial to advancing both broader public acceptance and the election of pro-Bitcoin policymakers. Advocacy initiatives should prioritize value-based messaging over appeals to personal financial gain,” the report added.

This comes amid a growing impact of cryptocurrencies on electoral politics. In the 2024 US presidential election, Donald Trump branded himself a pro-crypto candidate. He pledged to make America the crypto capital of the world.

This stance did not single-handedly win the 2024 election for Trump. Nonetheless, it amplified his brand and also his financial resources. BeInCrypto also reported that more than half of crypto investors view crypto policy as critical when voting.

Taken together, the findings show that crypto’s influence is shifting from financial markets into the political arena. It’s worth noting that the technology itself has no political affiliation. Still, voters across the spectrum are beginning to respond to narratives that align with their core beliefs.