Meta is now stepping directly into the electricity market because the company believes this is the only way to get new power plants built fast enough for its AI goals.
The company is entering electricity trading to push developers, investors, and utilities to move quicker.
Meta says it needs huge amounts of power for its expanding data centers, and normal power buyers are not making the long‑term commitments needed to get new plants financed.
Urvi Parekh, the head of global energy, said plant developers “want to know that the consumers of power are willing to put skin in the game,” and she added that “without Meta taking a more active voice in the need to expand the amount of power that’s on the system, it’s not happening as quickly as we would like.”
That message pretty much sums up why the company now wants to act like a player in the energy markets instead of just waiting for someone else to solve the problem.
The pressure is real. Meta is building a major data center campus in Louisiana, and Entergy must build at least three new gas‑fired plants just to supply that one site.
Meta, Microsoft, and Google are all chasing bigger AI models that consume serious amounts of electricity, and the demand keeps rising. Bloomberg projects that data center power use tied to AI could quadruple in ten years.
Prices are already rising faster than inflation, turning this into a political issue in some regions. Meta wants to get ahead of that pressure, and electricity trading gives the company a way to sign early contracts and manage risk if its power needs shift.
Meta pushes long-term deals to speed power-plant construction
Meta says electricity trading lets the company secure energy and capacity in a more flexible way.
In an email, the company allegedly explained that “Meta could commit to long-term purchases from power plants that aren’t yet constructed, which in turn will enable these new power plants to complete the necessary long-lead time steps to be built.”
This means Meta can sign a “take‑or‑pay” contract with a developer, guarantee payment for large volumes of electricity, and then sell any unused power in wholesale markets if its data centers consume less than expected. Most utilities cannot build new plants unless a buyer signs this kind of agreement first, so Meta is stepping in.
Ben Hertz‑Shargel from Wood Mackenzie said the power sector is seeing a shift in which big buyers of electricity also start supporting supply. He said, “We’re seeing a breakdown between the demand and supply sides of the market, with the biggest actors playing on both sides,” and he added that large companies need to help support the new generation.
The rising demand from AI is forcing that change. Even with concerns about an AI bubble, the projected growth in power demand is large enough that it is already showing up in consumer costs.
Microsoft and Apple have also received federal approval to trade electricity. Microsoft uses long‑term clean energy deals and needs the ability to sell extra supply in some regions.
Apple got approval so it can run the transactions required to deliver clean power to its own buildings. Meta is joining the same group, but for a much larger volume tied directly to its AI push.
Meta manages new risks as it enters volatile electricity markets
Electricity trading is not a risk‑free move. Hedging can backfire. Ford locked in palladium costs during a price spike in the early 2000s and lost $1 billion when the market crashed. Power markets can also be volatile and open to manipulation.
Meta, Microsoft, and others know this but are still seeking federal approval to trade because the benefits are too important to ignore. Trading also lets companies sell smaller pieces of long‑term deals and possibly get better options for clean energy credits.
Mike Kirschner from Habitat Energy said, “Being smarter than any other guy to manage that risk offers a huge value creator — to do that you need traders, you need models, you need technology,” and he noted that power providers already do this.
Meta plans to rely on external partners first as it learns how these markets work. Parekh said the company will focus on PJM Interconnection and the Midcontinent Independent System Operator.
These are two of the biggest competitive grids in the U.S., covering states from the mid‑Atlantic through the Midwest and much of the central region. Parekh said Meta wants faster power‑plant development in both markets.
Meta prepares for AI growth that needs massive electricity levels
Mark Zuck has said many times this year that he believes Meta faces more danger if it under‑spends on AI infrastructure than if it overbuilds. He calls Meta’s approach a strategy to “aggressively front‑load building capacity.”
He said this sets the stage for what he sees as Meta’s target of “superintelligence,” where AI systems outperform humans at many tasks. That kind of future needs far more power than what is available on the grid today.
Meta did not give a timeline for when its trading operations will start, but Parekh said the company believes the U.S. needs to rebuild the habit of constructing new power plants.
She said, “We all believe fundamentally that there needs to be rebuilding of this muscle of building new power plants and speeding up the process.”
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