TLDR
Doodles ($DOOD) is a community-driven transmedia brand blending NFTs, interactive storytelling, and digital ownership to build a decentralized entertainment universe.
Art-led NFT universe – Originated as a 10,000-piece generative art collection, now expanding into games, music, and AI-driven experiences.
Tokenized co-creation – $DOOD powers governance, rewards, and access to tools like DreamNet, a Solana-based protocol for collaborative worldbuilding.
Hybrid ecosystem – Bridges web3-native communities (via NFTs) with mainstream partnerships (e.g., Red Bull, McDonald’s).
Deep Dive
1. Art-Driven IP Expansion
Doodles began as a 2021 NFT collection by artist Burnt Toast, featuring pastel-hued characters. It has since evolved into a multimedia franchise where holders co-create stories, animations, and games. The project’s recent pivot back to its rainbow aesthetic (Loki) underscores its mission to merge digital art with participatory culture.
2. DreamNet & Onchain Creativity
The DreamNet protocol enables fans to contribute AI-generated characters, music, or narratives to the Doodles universe while earning $DOOD rewards. Built on Solana, it tracks contributions onchain, ensuring creators retain attribution and royalties—a response to traditional platforms where user-generated content rarely benefits its makers.
3. Dual-Market Strategy
Doodles balances web3 experiments (e.g., NFT-based voting for storyline directions) with web2 partnerships. Collaborations like Froot Loops merchandise and in-game integrations with platforms like Kaito (Kellythe4th) aim to onboard mainstream audiences while rewarding core NFT holders with exclusive perks.
Conclusion
Doodles reimagines intellectual property as a community-owned canvas, using $DOOD to align incentives between artists, fans, and brands. Can its blend of nostalgic aesthetics and decentralized co-creation outpace traditional media models in the AI era?
