TRUMP Coin is trying a new playbook. After months of fading market interest, the politically themed token is preparing to break into mobile gaming - a move its creators hope will pull the project out of decline and give holders something more tangible than memes.
Instead of leaning solely on campaign energy and high-profile endorsements, the project is pitching an actual product: a mobile title called Trump Billionaires Club. Rather than functioning as simple promotion, the game will feature token-based mechanics, collectible NFTs, and a wealth-building theme tied to Trump’s public persona.
Key Takeaways
TRUMP Coin is launching a mobile game to create real utility beyond branding.
The game features token-based mechanics, NFTs, and a $1 million reward pool for early users.
The memecoin’s pivot follows a steep decline from its peak market valuation.
In a social media teaser, developers promised that early registrants will compete for a share of $1 million paid out in TRUMP Coin. Gameplay will draw inspiration from board-style economics, where users accumulate assets, upgrade holdings, and deploy Trump-themed digital items.
NFTs, Payments and a Familiar Name Behind It
OpenLoot — a platform supporting in-game collectibles — will underpin the title’s NFT system, offering tradable statues and pins used in quests and progression. Players will be able to transact using fiat payment methods, crypto, or directly through the TRUMP token.
A late-December 2025 release window has been set, with the game expected to launch on Apple’s App Store and its own portal. Notably, serial entrepreneur Bill Zanker — long associated with Trump-linked ventures — is helping shape the project.
BIG NEWS! The Official TRUMP MOBILE GAME is COMING SOON! The First and Only Trump Mobile Game for True Trump Fans.
Join the FREE waitlist now for a chance to get a share of $1 MILLION IN $TRUMP COIN REWARDS!
Go to https://t.co/3GPTowXYuR NOW!
The Trump Billionaires Club… pic.twitter.com/2KgMzcUanS
— TrumpMeme (@GetTrumpMemes) December 9, 2025
The move into gaming reflects a stark shift for the token. TRUMP Coin surged to nearly $9 billion at its peak earlier this year, only to slide below $1.2 billion. Celebrity-style promotional tactics, including private donor dinners attended by President Trump, failed to stabilize price or sustain hype.
Developers now appear to be shifting narrative: utility first, branding second.
A Wider Ecosystem Trying to Take Shape
The mobile title is just one pillar in a broader infrastructure. Newsmax announced a $5 million digital asset accumulation plan in October, pledging periodic purchases of Bitcoin and TRUMP Coin — a gesture its supporters framed as institutional validation.
The project’s dedicated TrumpWallet also rolled out, offering new holders a standalone trading interface and storage system styled with campaign-like branding.
Meanwhile, on the traditional finance side, Canary Capital’s Trump Coin ETF progressed far enough to be visible on DTCC systems, meaning approval could trigger trading at any moment.
Heading Toward a Reality Check
Bringing gaming and token economies together has succeeded for some projects — and failed for others. TRUMP Coin enters the space with a passionate audience but must persuade that audience to actually play and transact.
The mobile launch represents the most ambitious attempt yet to anchor the coin in something functional rather than fanfare. Whether that proves enough to reverse a year-long slide will likely depend less on Trump’s name and more on whether the game is compelling beyond novelty.
