A rapidly expanding U.S. asset manager is heading back to Wall Street for fresh capital — not to diversify away from crypto, but to deepen its exposure to it.
Strive, the investment firm co-founded in 2022 by entrepreneur and former presidential candidate Vivek Ramaswamy, has unveiled plans for a sizeable stock issuance. The company aims to raise $500 million and has openly stated that part of the proceeds will be channeled into additional Bitcoin accumulation and other yield-oriented assets.
Key Takeaways
Strive plans to raise $500 million through a stock sale to buy more Bitcoin.
The firm already ranks among the largest corporate BTC holders with 7,500+ coins.
Its stock jumped after the announcement, reflecting rising investor interest in Bitcoin treasury strategies.
Rather than positioning Bitcoin as a hedge or speculative bet, Strive continues to treat it as a cornerstone of corporate treasury policy — echoing the strategy pioneered by Michael Saylor and Strategy.
Already One of the Largest Corporate Bitcoin Holders
The firm is not starting small. According to current on-chain estimates, Strive controls 7,525 BTC — roughly $694 million at today’s prices — placing it among the top 15 corporate holders globally.
That position was strengthened earlier this year through a reverse-merger listing that formally cemented Bitcoin as its treasury focus, followed by a deal to acquire Semler Scientific, a move that further scaled its BTC footprint.
Markets Respond to Strive’s Bold Bet
Investors appeared to welcome the news. Strive’s stock (ASST) jumped around 3.6% after the announcement, and shares have already more than doubled since January, reflecting growing interest in publicly traded Bitcoin treasury firms.
The company left vague which other “income-generating assets” it may target with capital raised, but its actions so far suggest Bitcoin remains the focal point.
A Bigger Push Within Traditional Finance
Strive has also been vocal about broader market recognition. Earlier this month, CEO Matt Cole urged index heavyweight MSCI not to penalize corporate Bitcoin holders in index construction — arguing that investors should decide whether they want exposure to BTC-backed balance sheets.
That request came as MSCI canvassed opinions on whether firms with more than 50% of their assets in crypto should be included or screened out of passive strategies.
Corporate Bitcoin Treasuries Are Becoming an Asset Class
Between its asset-management arm (now overseeing more than $2 billion) and its relentless addition of Bitcoin to reserves, Strive is positioning itself at the intersection of public markets and digital assets — where treasury allocation itself becomes a business model.
Its latest fundraising plan reinforces the trend: Bitcoin is no longer just an investment — it is increasingly the balance-sheet identity for a new generation of listed companies.
