Coinbase has recently shifted its focus toward strengthening its ties with the Solana (SOL) ecosystem, including the launch of a new on-chain trading feature built directly on blockchain technology.

At the Breakpoint 2025 event in Abu Dhabi on December 11, the company announced that this feature will let users instantly trade new tokens on the Solana network without going through a listing process.

Andrew Allen, head of Coinbase’s Solana product team, added that their goal is to bring millions of new assets on-chain and make them immediately accessible to all users.

Allen further elaborated that users are permitted to trade these millions of tokens instantly on Coinbase, and insurers have the chance to reach a global audience immediately without needing a listing process.

Coinbase commits to improve connection with Solana ecosystem

Sabs Sachdeva, a software engineer at Coinbase leading the engineering efforts for Solana DEX integration, initially presented the demo. The interface bore a resemblance to Coinbase’s trading platform but handled core duties, such as order execution, routing, and slippage management, directly on the Solana blockchain. 

This upgrade sparked excitement in the crypto ecosystem as many raised questions about the operations of the new on-chain trading feature. In an attempt to address these questions, Sachdeva made it clear that while it resembles existing centralized trading systems, all backend activities are effectively executed on-chain.

Reports from sources also mentioned that Coinbase had introduced a new and enhanced user interface (UI) that grants users the opportunity to access filters, particularly for Solana assets, as well as essential features for observing on-chain positions and transactions. 

Therefore, with this new and enhanced user interface, Coinbase users can view their current holdings, including Bitcoin, Ethereum, and Solana, all on one screen. They are also allowed to bring all trades to completion through a single click.

When reporters reached out to Coinbase to comment on its next move, the major US-based cryptocurrency exchange and platform team noted that they seek to make the experience familiar for all users while also utilizing the speed and scalable features of on-chain technology.

Looking into the future, Coinbase outlined its main plan, which includes improving trading features built on Solana’s blockchain, enhancing integration with its own decentralized exchange (DEX), and encouraging support for developers. 

Allen hinted that, “We will start early access to this new feature next week, and along with the Solana community, we will establish a new standard for on-chain financial experiences.”

Coinbase acquires Vector.fun as competition heats up 

Towards the end of last month, Coinbase announced its acquisition of Vector.fun, a trading platform developed by Labs on the Solana blockchain. Labs is the team that created the Tensor NFT marketplace. However, the cryptocurrency exchange failed to disclose financial information about this deal.

The only information released was that this purchase marked the company’s ninth acquisition of the year. 

Initially, Vector.fun was launched in 2024 to compete with Pump.fun, a meme coin trading platform. At this time, it permitted users to conduct meme coin trading and follow other traders via SocialFi, its social trading features. 

Richard Wu, co-founder of Tensor, argued that engaging in cryptocurrency trading with one’s Internet friends and bonding over the newest meme is what they refer to as SocialFi. According to him, Vector is SocialFi.

Meanwhile, sources close to the situation mentioned that the main reason behind Coinbase’s acquisition is to enable it to expand its presence in the Solana ecosystem. This purchase is anticipated to be completed by the end of this year.

Coinbase, on the other hand, claimed that Vector’s Solana-native technology will play a crucial role in broadening the range of assets existing on the cryptocurrency exchange.

“Vector’s team has extensive experience with Solana, and their infrastructure can spot new assets as soon as they are created on-chain or launched through major platforms,” said Coinbase. “Their technology will connect directly with our DEX trading setup to enhance speed, liquidity, and access to a wider variety of assets in the Solana ecosystem.” 

Notably, the exchange’s decision to acquire Vector.fun aligns with its long-standing goal of establishing an “everything exchange,” which offers services swiftly, affordably and 24/7 access to on-chain markets. 

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