Crypto.com has formed a partnership with LuLu Financial Holdings to develop digital asset services across multiple markets, starting in the UAE. The collaboration, announced Dec. 12, will integrate trading infrastructure and custody solutions with LuLuFin's existing financial services network.

What Happened: Partnership Details

Crypto.com will provide LuLuFin with access to its liquidity and custody solutions through the Crypto.com Exchange. The arrangement will operate within UAE regulatory frameworks before expanding to other markets.

LuLuFin will evaluate how these capabilities can support digital asset products across its financial services portfolio.

The firm is exploring applications in cross-border payments, remittances and customer-facing financial solutions.

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Why It Matters: Market Expansion

"Our mission is to accelerate the world's access to cryptocurrency which strongly aligns with LuLuFin's vision to invest in products and innovation that improve people's lives," said Eric Anziani, president and chief operating officer of Crypto.com.

Alain Yacine, president of Middle East and Latin America at Crypto.com, said the partnership aims to advance the UAE's cryptocurrency sector alongside government blockchain initiatives.

Joseph Cleetus, vice president of business transformation at LuLuFin, noted that digital assets are becoming integrated into the global financial system.

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