Trump Media and Technology Group Corp. Wednesday said it plans to launch a new cryptocurrency that will be distributed directly to its shareholders, expanding the company’s growing footprint in the digital asset space.
What Happened
In a statement, the operator of President Donald Trump’s Truth Social platform said the token will be issued in collaboration with crypto exchange Crypto.com and is expected to run on the Cronos (CRO) blockchain, which is supported by the exchange.
Each shareholder will receive one token for every share they own, according to the company.
The planned distribution adds to a widening group of crypto projects associated with Trump and his family.
World Liberty Financial, a decentralized finance initiative backed by the Trump family, already operates the WLFI token and a USD1 stablecoin.
Earlier this year, Trump also launched a TRUMP-themed memecoin, followed by a similar token promoted by First Lady Melania Trump.
Trump Media said the new token is designed as a reward mechanism rather than an equity instrument.
The tokens will not represent ownership in the company’s DJT shares and may be subject to restrictions on transferability or cash redemption.
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The company added that token holders could be eligible for future perks, including discounts or benefits tied to Trump Media products.
President Trump is the largest shareholder in Trump Media, holding approximately 41% of the company’s outstanding shares, according to publicly compiled data.
The announcement comes amid a regulatory environment that has grown more accommodating toward the crypto sector following Trump’s return to the White House in January.
Over the past year, lawmakers have passed new legislation governing parts of the digital asset industry, while regulators have paused or dropped several enforcement actions against crypto firms.
Trump Media Chief Executive Officer Devin Nunes said the partnership with Crypto.com reflects the company’s intention to leverage blockchain infrastructure under clearer regulatory conditions.
He described the token distribution as a novel approach aimed at rewarding shareholders while supporting transparent market practices.
Why It Matters
The cryptocurrency initiative is one of several new ventures Trump Media has outlined in recent months.
The company has disclosed plans spanning multiple sectors, including nuclear fusion, cryptocurrency accumulation, financial services and the development of sports betting markets.
Shares of Trump Media rose roughly 3.3% in pre-market trading following the announcement on Wednesday.
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