Bybit EU launched Bitcoin cashback rewards Monday on its Mastercard debit card, allowing European Economic Area users to earn 2% to 10% back in BTC on everyday purchases.
The MiCAR-licensed exchange credited the feature as providing gradual Bitcoin exposure through regular spending rather than requiring active trading decisions.
Cardholders can select Bitcoin or USDC as their preferred cashback currency, with rewards credited daily to Funding Accounts based on existing tier structures.
What Happened
The Bybit Card operates across the EEA via Mastercard acceptance networks, with integration into Apple Pay and Google Pay for contactless payments.
Users receive Bitcoin cashback on groceries, travel and daily expenses according to their rewards tier, ranging from 2% at base levels to 10% for top-tier cardholders.
A limited-time promotion offers new users up to 10% Bitcoin cashback on selected spending categories, capped at €150 in value.
"Rather than asking users to actively trade, it allows them to gain exposure progressively through regular spending, at their own pace," said Mazurka Zeng, Bybit EU co-CEO.
The exchange also rolled out a new physical card design exclusive to European customers alongside the Bitcoin cashback feature.
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Why It Matters
Bybit EU operates as a separate entity from the main Bybit exchange, licensed under the EU's Markets in Crypto-Assets Regulation to serve EEA residents excluding Malta.
The card program launched in September 2025 with an initial 20% cashback promotion, positioning the exchange against traditional crypto debit card providers in the European market.
Over 2 million Bybit cards have been issued globally, though the EU entity maintains distinct operations under stricter MiCAR compliance requirements than the main platform.
The Bitcoin cashback option extends Bybit EU's strategy of integrating cryptocurrency into familiar financial behaviors, following January's launch of bank card-linked recurring crypto purchases.
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