Bitcoin drew less online attention in 2025 than in 2024, even as the market saw new all-time highs and a sharp crash.

Google Trends data showed searches for “Bitcoin” spiked after Donald Trump’s election victory in November 2024, then trended down through 2025 with only two modest rebounds in the second half of the year.

Search and chatter cooled after early-year peaks

Bitcoin cypherpunk Jameson Lopp cited data from Jean-Christophe Gatuingt showing X posts containing the word “Bitcoin” fell 32% in 2025 to 96 million.

The data showed posting volume peaked in January around Trump’s inauguration and the pardon of Silk Road founder Ross Ulbricht, then again in March when the Trump administration established a Strategic Bitcoin Reserve.

Interest later drifted lower, aside from moments like Bitcoin Pizza Day and bitcoin reaching $120,000.

Bitcoin-related posts were also relatively low in early October even as price went on to set a new all-time high of $126,080 before the Oct. 10 crash wiped out more than $19 billion in leveraged positions.

Prominent bitcoin advocates stayed active

Perception data showed Strategy chair Michael Saylor made 1,268 X posts about bitcoin in 2025, with 97% classified as positive or neutral.

Sentiment stayed weak into 2026

Santiment said social commentary toward bitcoin turned “more and more bearish” from Jan. 12 to 15 even as price rose from $90,320 to $97,540.

The Bitcoin fear and greed gauge has also mostly sat in “fear” or “extreme fear” so far in 2026 despite rising prices.