At first sight, crypto trading and football seem completely different, but Toobit is trying to bring them closer together. One of the biggest exchanges globally has announced a new trading campaign created in partnership with LALIGA, one of the most followed football leagues in the world.
The campaign, called the Elite Championship, runs from January 15 to February 28, 2026, and comes with a total prize pool of 800,000 USDT. It is open to traders of all levels, from beginners to more experienced market participants.
The Elite Championship is focused on mixing performance, daily activity, and community engagement in a way that feels more like a game than a traditional leaderboard.
How the Elite Championship Is Structured
The campaign is built around three main parts, each targeting a different type of trader.
The first part focuses on simple actions and daily participation. By doing things like making a first deposit, placing spot trades, or completing daily challenges, users get the chance to open mystery boxes. These boxes can include rewards such as LALIGA match tickets, signed jerseys, Toobit merchandise, token airdrops, and trading trial funds. It adds a layer of surprise and keeps the experience from feeling repetitive.
The second part is where the competitive side comes in. Traders are ranked based on their profit and loss percentage, not on how much money they trade. This makes it easier for smaller accounts to compete on equal terms. The prize pool for this part can grow up to 500,000 USDT, depending on how many people take part, and the top 200 traders will share it.
The third part is more about community and creativity. By completing social tasks on X and Telegram through Gleam, users can earn smaller rewards of up to 200 USDT, as well as exclusive LALIGA memorabilia. Here, trading volume matters less than engagement and originality.
Registration is available via the official campaign page, while full event details are outlined on the announcement page.
Why Football and Crypto Are Coming Together
Toobit’s Chief Communication Officer Mike Williams explained that the idea behind the Elite Championship is to highlight what trading and professional sports have in common: strategy, speed, and competition. Partnering with LALIGA allows Toobit to connect with millions of football fans while giving traders something more than just another trading contest.
This is not a one-time cooperation. Toobit is already an Official Regional Partner of LALIGA, and the two are working under the shared message “Play on a bigger stage”. Beyond branding, the partnership also includes educational content and special experiences, such as signed memorabilia and VIP matchday trips to Spain.
It also fits into a wider trend. Football has become the leading sport when it comes to crypto sponsorships, accounting for around 43% of all sports-related crypto deals. The 2025/26 UEFA Champions League season alone features a record number of crypto partnerships, which shows just how closely these two industries are starting to overlap.
What This Means for Traders
For traders, the Elite Championship is not just about chasing rewards. It turns everyday trading into something more interactive and engaging. Some may join for the competition, others for the football-related prizes, and some simply to explore the platform more actively.
What stands out is that Toobit has tried to make the event accessible. You do not need massive capital to take part, and there are several ways to earn rewards, not just by trading aggressively.
About Toobit
Toobit is a global crypto exchange that focuses mainly on derivatives trading, alongside spot markets and copy trading features. Founded in 2022 and based in the Cayman Islands, it is registered as a Money Services Business under FinCEN.
Instead of promising quick profits or market predictions, Toobit positions itself around trading infrastructure, liquidity, and a clean, user-friendly experience. The platform aims to serve both newer traders and those with more experience, without pushing unrealistic expectations.
Its partnership with LALIGA fits into that approach, using sport as a way to reach a wider audience while keeping the focus on trading tools and reliability.
Related article: Binance’s 2026 Referral Program: Crypto Rewards for Inviting Friends
As crypto exchanges look for new ways to connect with users beyond just listings and fees, initiatives like the Elite Championship show how platforms are starting to think more about experience and community, not just markets.
For more information about Toobit, visit: X | Telegram | LinkedIn | Discord | Instagram
