Steak ‘n Shake said it added $5 million worth of bitcoin to its Strategic Bitcoin Reserve, extending a policy to funnel all sales made in bitcoin directly into the fund.

The purchase brings the chain’s stated bitcoin position to $15 million, or about 167.7 BTC at the time of publication, after a $10 million increase announced on Jan. 18.

The company did not specify how much bitcoin it holds by unit count, or whether the latest figure reflects price appreciation, customer payments, or additional treasury buys.

Reserve growth tied to operations

In a Tuesday post on X, Steak ‘n Shake said its focus on improving food quality and growing same-store sales is expanding the reserve and “transforming the chain via financial technology.”

The company first began accepting bitcoin payments across its restaurant network in May.

It said same-store sales growth across company-owned and franchise locations is up 18% so far in 2026, describing bitcoin adoption as one of the main catalysts.

Company message to customers

Steak ‘n Shake wrote:

“We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions.”

Employee bitcoin bonuses

The chain also announced plans to offer bitcoin bonuses to hourly employees at company-operated locations.

It said workers will be able to earn a bitcoin bonus of $0.21 per worked hour starting March 1, with a two-year vesting period.