SUI Price Holds Near $1.30 as Data Markets Shift While ZKP Fixes the Broken Data Economy, Positioning as the Best Crypto to Buy Now

Altcoin 2026-01-31 09:54

SUI Price Holds Near .30 as Data Markets Shift While ZKP Fixes the Broken Data Economy, Positioning as the Best Crypto to Buy Now

SUI price prediction meets real on-chain data, while Zero Knowledge Proof shows why privacy-first data markets could define the next best crypto to buy.

SUI has entered 2026 in a period of consolidation, trading near $1.26 to $1.30 after a volatile start to the year. The SUI price prediction remains closely watched as the token holds key support. With more than $1 billion in total value locked and steady decentralized exchange activity, SUI continues to be followed by traders looking for signals on where capital may move next, especially among those tracking the top crypto coins.

At the same time, Zero Knowledge Proof (ZKP) is building a privacy-first data and compute network where information can be verified without being exposed. Its core idea, often described as “no trust, no exposure,” directly addresses a growing problem in the AI and data economy. This is why many analysts now see ZKP as a long-term contender and the best crypto to invest in when discussing where value may be created in the next phase of crypto.

SUI Price Prediction and Market Structure

The SUI price has declined by roughly 12–14% over the past week, breaking below the previously defended $1.40 zone and shifting the market into a more cautious stance. As a result, that former support has now turned into near-term resistance, altering the short-term outlook for SUI price forecasts.

Key signals include:

  • A recent weekly low near $1.25–$1.27, followed by limited stabilization rather than a strong rebound

  • Resistance between $1.38 and $1.48, where prior support and seller activity now converge

  • RSI in the low-to-mid 30s, pointing to oversold conditions but not yet confirming reversal

  • MACD remains bearish, though downside momentum is beginning to slow

If SUI manages to reclaim $1.38–$1.40, short-term recovery scenarios could reopen targets toward $1.60–$1.80. However, failure to hold above the $1.25 area would increase the risk of a deeper retracement toward the $1.13 demand zone.

SUI On-Chain Activity and Why It Still Matters

Beyond price, SUI’s on-chain data shows that the network remains active. The Sui ecosystem supports over $1 billion in total value locked, reflecting capital deployed in lending, trading, and liquidity protocols.

Other indicators include:

  • Daily decentralized exchange volume is around $150 million

  • High transaction throughput enabled by parallel execution

  • Consistent DeFi participation during market pullbacks

SUI Price Holds Near .30 as Data Markets Shift While ZKP Fixes the Broken Data Economy, Positioning as the Best Crypto to Buy Now

These metrics suggest that Sui continues to operate as a functional Layer-1 network.

The Data Economy Is Broken: ZKP’s “No Trust, No Exposure” Fix

Modern data markets force a trade-off: either data is shared and exposed, or it is locked away and unusable. ZKP is built to remove that trade-off.

ZKP enables the verification of encrypted data before it is used or sold. A buyer can confirm that a dataset is accurate, complete, or suitable for an AI model without ever having to see the raw information. This turns privacy into a commercial feature rather than a legal burden.

ZKP’s architecture supports:

  • Encrypted data marketplaces

  • Private AI computation

  • Verifiable results without disclosure

Users do not need to trust a data seller, and sellers do not need to expose their information.

The “Privacy Premium”

In 2024, AI tokens traded at a premium. In 2021, Speed tokens (Solana) traded at a premium. In 2026, Privacy Infrastructure is trading at the highest premium.

Analysts estimate the “Privacy-Enhancing Computation” market will hit $7.3 Billion in direct value by late 2026.

  • If ZKP captures just 5% of this emerging sector, its fundamentals alone justify a multi-billion dollar valuation.

  • The market typically prices “leaders” at a 20x-50x multiple of revenue.

SUI Price Holds Near .30 as Data Markets Shift While ZKP Fixes the Broken Data Economy, Positioning as the Best Crypto to Buy Now

The Math: $365M in protocol value x 30 (Speculative Multiple) = $10.9 Billion Market Cap. Again, this lands us squarely in the 500x-600x return zone from presale levels.

Where Market Attention is Shifting

The SUI price prediction shows how today’s Layer-1 networks behave when markets cool, but usage remains. With strong TVL and active DeFi, SUI reflects the current state of blockchain infrastructure.

ZKP, however, reflects what comes next. As AI and data become central to the global economy, the ability to verify information without exposing it becomes increasingly valuable. ZKP’s “no trust, no exposure” model, combined with its privacy-first data marketplace and hardware-backed computation, positions it at the centre of that shift. ZKP is designed for the data-driven future.

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This content is for informational purposes only and does not constitute investment advice.

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