Trump-family-linked crypto project World Liberty Financial (WLFI) is preparing to launch a foreign exchange platform called World Swap, according to co-founder Zak Folkman, who revealed the plans on stage at Consensus Hong Kong.
Key takeaways:
WLFI plans to launch a forex platform called World Swap.
The service will operate within the project’s USD1 stablecoin ecosystem.
The goal is to simplify cross-border payments and compete with remittance providers.
Additional product announcements are expected at an upcoming Mar-a-Lago event.
World Swap: A Forex Play Built on USD1
World Swap is expected to function as a foreign exchange layer inside the USD1 ecosystem. USD1 is a dollar-pegged stablecoin that Folkman said is backed by cash and cash equivalents.
The broader objective is to remove much of the friction associated with crypto wallets and blockchain transfers. Folkman explained that the company wants users to send and receive digital dollars in a way that feels similar to widely used payment applications.
He positioned the platform as a direct competitor to traditional remittance services, which often charge fees ranging from 2% to 10% per transaction. By leveraging blockchain infrastructure, WLFI appears to be targeting faster settlement and lower fees in cross-border transfers.
Expanding Beyond a Single Token
The forex announcement adds to a growing list of products connected to USD1. Folkman highlighted the launch of World Liberty Markets, a lending platform that has reportedly attracted hundreds of millions of dollars in deposits within weeks of going live.
The project has also partnered with decentralized finance protocols to increase USD1’s utility across the onchain ecosystem. Together, these developments suggest WLFI is building a vertically integrated financial stack rather than simply issuing a stablecoin.
Trademark Activity Signals Acceleration
In late January, Crypto Twitter users identified trademark filings tied to World Swap. AMG Software Solutions LLC, a Puerto Rico-based company that owns WLFI’s intellectual property, registered trademarks related to the forex platform name — signaling that development had been underway prior to the public reveal.
With further announcements expected at a Mar-a-Lago event later this month, WLFI appears to be accelerating its product rollout strategy.
Competitive Implications
If successfully launched, World Swap would push WLFI into direct competition not only within crypto markets but also against established foreign exchange and remittance providers.
By combining a dollar-backed stablecoin, lending infrastructure, and a forex layer, the project is positioning itself as a full-stack financial ecosystem. The coming months will determine whether the strategy translates into meaningful adoption beyond the crypto-native audience.
