Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off?

Bitcoin 2026-03-03 01:08

Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off?

Strategy Inc completed its 101st bitcoin purchase last week, adding 3,015 BTC for approximately $204.1 million at an average of $67,700 per coin - well below the company's overall average cost of $75,985 per bitcoin.

The buy lifts total holdings to 720,737 BTC, acquired for roughly $54.77 billion in aggregate.

The purchase was funded through the company's at-the-market offering program, which generated $229.9 million in net proceeds from 1.73 million shares of Class A common stock and an additional $7.1 million from 71,590 shares of its variable-rate preferred stock (STRC) during the same period.

What Happened

According to a Form 8-K filed with the SEC on March 2, Strategy acquired the bitcoin between Feb. 23 and March 1, 2026.

With bitcoin trading around $65,000–$67,000 at the time of writing, the firm's entire 720,737-BTC position sits at an unrealized loss relative to its $75,985 average purchase price.

The company also raised the annualized dividend rate on its STRC preferred stock from 11.25% to 11.50%, effective March 1.

The board declared quarterly dividends across all preferred share classes, payable March 31, with Strategy expecting the payouts to qualify as non-taxable return of capital under U.S. federal tax rules.

Read also: Bitget Launches Women's Day Campaign As Crypto Founder Gender Gap Stays Below 5%

Why It Matters

Strategy's 720,737 BTC equates to roughly 3.4% of bitcoin's capped 21 million supply, making the firm the world's largest known corporate holder by a wide margin.

The concentration means its balance sheet is acutely exposed to cryptocurrency price swings that the company does not hedge.

The most recent buy came in nearly $8,300 below Strategy's blended average cost, which slightly reduces that basis. Critics, including economist Peter Schiff, noted publicly that unrealized losses continue to grow as the company keeps averaging down a position that remains underwater overall.

Strategy has not disclosed any change in its core thesis: acquiring and holding bitcoin indefinitely, financed through ongoing equity issuances.

Read next: The OCC Just Proposed A Rule That Could Kill Coinbase's USDC Rewards Program

Share to:

This content is for informational purposes only and does not constitute investment advice.

Curated Series

SuperEx Popular Science Articles Column

SuperEx Popular Science Articles Column

This collection features informative articles about SuperEx, aiming to simplify complex cryptocurrency concepts for a wider audience. It covers the basics of trading, blockchain technology, and the features of the SuperEx platform. Through easy-to-understand content, it helps users navigate the world of digital assets with confidence and clarity.

Unstaked related news and market dynamics research

Unstaked related news and market dynamics research

Unstaked (UNSD) is a blockchain platform integrating AI agents for automated community engagement and social media interactions. Its native token supports governance, staking, and ecosystem features. This special feature explores Unstaked’s market updates, token dynamics, and platform development.

XRP News and Research

XRP News and Research

This series focuses on XRP, covering the latest news, market dynamics, and in-depth research. Featured analysis includes price trends, regulatory developments, and ecosystem growth, providing a clear overview of XRP's position and potential in the cryptocurrency market.

How do beginners trade options?How does option trading work?

How do beginners trade options?How does option trading work?

This special feature introduces the fundamentals of options trading for beginners, explaining how options work, their main types, and the mechanics behind trading them. It also explores key strategies, potential risks, and practical tips, helping readers build a clear foundation to approach the options market with confidence.

What are the risks of investing in cryptocurrency?

What are the risks of investing in cryptocurrency?

This special feature covers the risks of investing in cryptocurrency, explaining common challenges such as market volatility, security vulnerabilities, regulatory uncertainties, and potential scams. It also provides analysis of risk management strategies and mitigation techniques, helping readers gain a clear understanding of how to navigate the crypto market safely.