Dubai's Virtual Assets Regulatory Authority (VARA) has moved against multiple entities operating under the KuCoin brand, ordering them to immediately cease all virtual asset activities in the emirate after finding they had been serving local residents without the required regulatory approval.
Key Takeaways
Dubai’s VARA issued a cease and desist against KuCoin entities for operating without a license
KuCoin allegedly misrepresented its regulatory status in the emirate
Dubai users face no consumer protections and potential legal risk if they continue using the platform
KuCoin is now facing regulatory crackdowns across the U.S., Europe, and Canada
The enforcement notice names four entities – Phoenixfin Pte Ltd, MEK Global Limited, Peken Global Limited, and KuCoin Exchange EU GmbH — and prohibits all marketing, advertising, and solicitation tied to the KuCoin brand within Dubai. VARA also alleged that KuCoin misrepresented its licensing status to users in the jurisdiction, a charge that compounds the severity of the regulatory breach.
What the Law Requires
Under Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022, all virtual asset service providers must hold a valid VARA license to operate. KuCoin held none.
The action fits a broader enforcement pattern that has been accelerating across the UAE. In 2025, VARA sanctioned 19 firms for similar unlicensed operations, with fines ranging from AED 100,000 to AED 600,000. The stakes have since risen sharply. Federal Decree No. 6 of 2025 introduced tougher penalties for unlicensed financial activity, including potential imprisonment and fines reaching 500 million dirhams.
What This Means for Dubai Users
For Dubai-based KuCoin users, the consequences are immediate and carry real risk. All unlicensed trading, deposit activity, and platform use must stop. More significantly, because KuCoin never secured VARA approval, local users have no access to the investor protections or dispute resolution mechanisms available to customers of licensed exchanges such as Binance or Coinbase. VARA has explicitly warned that continued use of the platform exposes residents to financial loss and possible legal liability.
KuCoin issued a brief statement in response, with a spokesperson saying the exchange “respects applicable laws and regulatory processes globally” and would pursue a “cooperative approach with regulators.” The exchange did not confirm whether it plans to exit the Dubai market entirely or provide a timeline for obtaining VARA licensing.
A Pattern of Global Regulatory Pressure
The Dubai action is not an isolated incident. KuCoin is currently managing regulatory fallout across multiple jurisdictions. In January 2025, the exchange pleaded guilty to anti-money laundering violations in the United States, paid $297 million in penalties, and agreed to withdraw from the U.S. market for a minimum of two years. By September 2025, Canadian regulator FINTRAC had levied a C$19.6 million fine against the platform for registration failures. Most recently, in February 2026, Austria’s Financial Market Authority barred KuCoin EU from taking on new customers, citing inadequate compliance staffing.
Since January 2025, KuCoin has operated under new CEO BC Wong, the exchange’s former Chief Legal Officer, who has publicly framed the company’s direction as “compliance-first.” The mounting global restrictions suggest that pivot has yet to translate into results.
