The purchase lifts Strategy's total holdings to 762,099 BTC — but the firm remains underwater on its average cost basis as crypto markets trade cautiously

Key Takeaways:

• Strategy acquired 1,031 BTC for ~$76.6 million at ~$74,326 per coin, bringing total holdings to 762,099 BTC.

• The firm’s aggregate cost basis stands at ~$75,694 per bitcoin – roughly $1,600 above the latest purchase price.

• Bitcoin trades near $70,047, leaving Strategy with an estimated unrealized loss of ~$4.3 billion across its full stack.

Michael Saylor’s Strategy added another 1,031 Bitcoin to its treasury on Monday, spending approximately $76.6 million at a price of roughly $74,326 per coin – executing a textbook buy-the-dip move as sentiment across crypto markets remained mired in fear and Bitcoin traded below the firm’s own cost basis.

Strategy has acquired 1,031 BTC for ~$76.6 million at ~$74,326 per bitcoin. As of 3/22/2026, we hodl 762,099 $BTC acquired for ~$57.69 billion at ~$75,694 per bitcoin. $MSTR $STRC https://t.co/SELVmAz9WA

— Michael Saylor (@saylor) March 23, 2026

The purchase, announced by Saylor on social media moments after markets opened in New York, brings Strategy’s total Bitcoin holdings to 762,099 BTC, acquired at a cumulative cost of approximately $57.69 billion — an average of $75,694 per coin. With Bitcoin changing hands near $70,047 at the time of writing, the firm’s position carries an estimated unrealized loss of roughly $4.3 billion, or approximately 7.5% below its blended cost basis.

Strategy has now executed more than 100 separate Bitcoin purchase events since August 2020 — buying through bull runs, bear markets, and everything in between.

The latest acquisition underscores the relentlessness of Saylor’s accumulation strategy, which has remained unchanged regardless of price level or broader market conditions. Strategy has now executed more than 100 separate Bitcoin purchase events since August 2020 — buying through bull runs, bear markets, and everything in between. Monday’s purchase was relatively modest in size compared to several multi-billion-dollar tranches the company executed near Bitcoin’s all-time highs above $100,000 in late 2024 and early 2025, but it carries significant symbolic weight: Saylor is adding at a price below his own average cost.

A Market Still Gripped By Fear

The backdrop is one of fragile market sentiment. The crypto Fear & Greed Index — a composite measure of volatility, momentum, social media activity, and market dominance — stands at 31, firmly in ‘Fear’ territory, as investors remain cautious following weeks of selling pressure across digital assets. Total crypto market capitalization is approximately $2.39 trillion, up 1.74% on the day, but still well below the highs reached earlier in the year.

The average RSI across major cryptocurrencies sits at 46.67 — below the neutral 50 threshold but not at the deeply oversold levels that have historically preceded sharp recoveries. Bitcoin itself has stabilized in the $68,000–$71,000 range over recent sessions after falling sharply from above $73,000 last week, suggesting the immediate selling pressure may be abating without yet showing clear signs of reversal.

The company has consistently framed its Bitcoin treasury as a long-duration, permanent capital allocation — one not subject to the kind of mark-to-market discipline that governs traditional asset managers. Saylor has repeatedly stated that the firm has no intention of selling under any foreseeable market conditions, a stance that neutralizes the near-term unrealized loss narrative even as it raises questions about downside risk if prices deteriorate further.

What Monday’s purchase does confirm is that Strategy views the current price range as an opportunity rather than a warning sign. At $74,326 per coin, the firm is buying within striking distance of its blended average — a level that, if Bitcoin recovers to and through, would return the entire stack to profitability on paper. The question for investors in $MSTR and $STRC is whether the market agrees with that assessment — or whether the wait will be a long one.