Thumzup Media Corporation, a media company tied to Donald Trump Jr., announced on September 17 that it has acquired 7.5 million Dogecoin (DOGE) on the open market. The purchase, valued at approximately $2 million, marks the company’s first direct Dogecoin acquisition. The weighted average purchase price was $0.2665 per token.
Thumzup is increasing its #Dogecoin ecosystem involvement!
Today, we announced an open-market acquisition of $DOGE, securing approximately 7.5 million tokens, amid the expected launch of the first Dogecoin ETFs.
Learn more about this transformative moment for the entire… pic.twitter.com/T4gP5ECJZB
— Thumzup Media Corporation (@thumz_up) September 18, 2025
This move comes as part of Thumzup Media’s expanding crypto strategy. Earlier in January 2025, the company purchased $1 million worth of Bitcoin (BTC). In July 2025, its board approved a plan allowing the firm to hold up to $250 million in cryptocurrencies.
Pivot Toward Dogecoin Mining
The timing of this Dogecoin purchase coincides with Thumzup Media’s acquisition of DogeHash Technologies, a mining company that operates 3,500 Scrypt ASIC miners.
Under the finalized agreement, DogeHash shareholders will receive 30.7 million shares of Thumzup stock, valued at $153.8 million at the time of the announcement. Once completed, the merged entity will be renamed Dogehash Technologies Holdings and trade under the ticker “XDOG”, pending shareholder approval.
This marks a clear pivot from Thumzup’s digital marketing origins toward crypto mining. The company projects $22.7 million in annual revenue at current Dogecoin prices, with the potential to exceed $103 million annually if DOGE reaches $1.
Strengthening Dogecoin Ties
Thumzup is also deepening its ties with the Dogecoin ecosystem by appointing industry figures to its crypto advisory board, including DogeOS CEO Jordan Jefferson and ecosystem leader Alex Hoffman.
Trump Jr., through his investment advisor, holds 350,000 shares of Thumzup Media, further linking the company to high-profile investors.
Following the announcement, Dogecoin rose 4.57%, while Thumzup Media’s stock initially dropped 7.7% before rebounding 4.5%. Despite volatility, the stock has climbed 62% year-to-date.
The company, which raised $50 million in a public stock offering in August 2025, plans to invest further in mining infrastructure and expand into Litecoin, Solana, and Ethereum mining as part of its broader crypto strategy. Our Dogecoin price prediction is HERE.
