Eric Trump, co-founder of World Liberty Financial (WLFI) and son of U.S. President Donald Trump, has revealed plans to bring blockchain innovation into real estate by tokenizing a new building project currently under development.
The initiative marks one of the first major steps in merging the Trump family’s property ventures with decentralized finance.
Trump’s Vision for Blockchain-Backed Real Estate
In an interview set to air next week, Trump explained that the project aims to allow public ownership of individual properties by issuing digital tokens through WLFI’s blockchain network. The model will let investors purchase fractional stakes in real estate – lowering barriers to entry and expanding access to global participants.
“We’re currently implementing this model for a specific building I’m developing, and I think the results will be incredible,” Trump said. He added that tokenization not only democratizes property ownership but also replaces the need for traditional financing from institutions like Deutsche Bank, enabling direct engagement with the public.
Trump noted that the concept would resonate strongly with his family’s global supporter base: “If I decide to build a hotel in Washington, Dubai, or New York, why not let the people who believe in our vision invest directly?”
A Shift in the Trump Real Estate Model
The announcement comes shortly after WLFI co-founder Zach Witkoff hinted at broader plans to migrate parts of the Trump Organization’s real estate portfolio onto blockchain during the Token2049 conference in Singapore earlier this month.
The strategy aligns with a growing movement among financial institutions and asset managers embracing tokenization – the process of converting traditional assets such as real estate, bonds, or equity into blockchain-based tokens. Proponents argue that tokenization can unlock liquidity, streamline transactions, and attract new classes of investors through digital markets.
How the Project Will Work
Under Trump’s proposed structure, investors will be able to purchase fractional ownership in the new property starting from $1,000, gaining access to both financial returns and real-world perks such as hotel privileges and exclusive access benefits.
The system will operate within the World Liberty Financial ecosystem, using its USD1 stablecoin for transactions and settlements. WLFI, founded in 2024, aims to blend traditional finance with decentralized infrastructure – offering blockchain-based savings, loans, and tokenized investment products.
While full technical details are still under wraps, Trump said the building tokenization initiative is intended to serve as a proof of concept for larger real estate ventures within the WLFI network.
A Step Toward Decentralized Property Investment
If successful, the project could signal a major transformation in real estate investment, showing how blockchain can make high-value assets accessible to retail investors worldwide.
Tokenized property markets have gained momentum globally, with several European and Middle Eastern developers already experimenting with blockchain-backed real estate sales. However, the Trump-backed model would be among the first large-scale U.S. implementations directly tied to a DeFi ecosystem.
As Trump summarized, “This isn’t just about technology — it’s about freedom. Real estate shouldn’t be limited to billionaires and banks. It should be something anyone can participate in.”
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