U.S. Bancorp has announced the formation of a new business unit focused on digital assets and money movement, aiming to accelerate product development and increase revenue from emerging digital financial services.

unit to focus on digital products

The new organization will target opportunities in areas such as stablecoin issuance, bitcoin custody, asset tokenization, and digital money transfers. Jamie Walker, a veteran of U.S. Bancorp with more than 20 years of experience, will lead the initiative.

client demand drives strategy

Dominic Venturo, chief digital officer at U.S. Bancorp, highlighted growing client interest in digital assets:

“Clients increasingly want to understand how digital assets can help them safely move money, store deposits and use tokenized assets, among other potential use cases.”

industry context and market drivers

The launch comes as more companies seek to benefit from rising bitcoin prices and favorable policy signals, including support from U.S. President Donald Trump for the bitcoin industry.

The move reflects a broader trend among financial institutions to expand digital asset services in response to increasing demand and competitive pressures.

bitcoin adoption by financial institutions

As banks like U.S. Bancorp enter the digital asset space, interest in bitcoin custody and tokenization continues to grow.