In an unprecedented move bridging cryptocurrency and professional sports, House of Doge, the business arm of the Dogecoin Foundation, has become the leading shareholder of the historic Italian soccer club, U.S. Triestina Calcio 1918. The acquisition, announced on the 20th, marks one of the first times a cryptocurrency entity has taken a major ownership stake in a European football club.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025
The Strategic Vision Behind the Investment
House of Doge made the strategic investment through Brag House Holdings, a company focused on collegiate esports. The move is aimed at promoting the adoption of cryptocurrency and exploring its applications within the sports industry.
The club, which has faced recent sporting challenges and was in need of revitalization, now has a path forward. As the leading shareholder, House of Doge intends to inject new energy into the club’s operations and build a strong, community-focused support system.
Marco Margiotta, CEO of the initiative, stated that the goal is to “bring the spirit of Dogecoin to the world of soccer,” signaling plans to introduce new, digital currency-powered, fan engagement mechanisms.
Revitalizing Club Operations and Future Plans
While the exact investment amount remains undisclosed, House of Doge has outlined its commitment to supporting the club’s improvement in the league standings, talent acquisition, and fan base expansion.
A key part of the strategy involves integrating cryptocurrency into fan services. This will include enabling the use of digital assets for purchasing match tickets and official merchandise, creating a novel touchpoint for fan interaction and embedding the Dogecoin ethos directly into the club’s culture.
This initiative is expected to enhance Dogecoin’s practical utility and expand its use cases in the real world, moving beyond its origins as a meme coin.
The acquisition is being viewed as a landmark case of a crypto company becoming deeply involved in the ownership structure of a sports club, a rare occurrence in the traditionally conservative world of European football.
Looking ahead, House of Doge plans to go public via a reverse merger with Brag House Holdings. This strategy aims to raise capital, increase brand awareness, and further strengthen its capacity to support sports ventures.
