Outset PR Report Highlights Asia's Crypto Media Traffic Trends

News Flash 2025-11-14 17:46

A report by Outset PR reveals significant trends in Asia's crypto media consumption, with South Korea and Japan leading in traffic. Based on Q2 2025 data from Similarweb, the report shows South Korea accounts for 60% of regional crypto media traffic, followed by Japan at 12%. In South Korea, over half of the traffic to platforms like CoinReaders is direct, reflecting strong brand trust. Meanwhile, Chinese outlets such as 528BTC and BlockBeats are experiencing increased AI-driven referrals, with some receiving up to 68% of their traffic from AI aggregators. The report also highlights that AI summarization is impacting click-through rates, prompting publishers to optimize for machine visibility. Outset PR utilized its Outset Data Pulse system to analyze traffic and engagement across over 170 outlets in ten Asian countries.

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This content is for informational purposes only and does not constitute investment advice.

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