2Wai's new iOS app, designed to create digital avatars of deceased loved ones using AI, has sparked significant public backlash. Launched in beta on November 11, 2025, the app allows users to generate HoloAvatars from video, audio, and text inputs, utilizing 2Wai's FedBrain technology for local data processing to enhance privacy. Despite its technological advancements, the app has been criticized as 'nightmarish' and 'exploitative of grief,' with legal experts highlighting the regulatory gray areas surrounding consent and data ownership. The app's promotional video, featuring actor Calum Worthy, has amassed nearly 40 million views, underscoring the public's mixed reactions. Similar AI-driven products like HereAfter AI and Replika have also faced scrutiny, while the Hollywood AI voice and motion capture strike in July 2024 reflects broader industry concerns about AI's role in personal and creative domains.
2Wai's AI App for Deceased Communication Faces Backlash
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