Nexo Becomes Official Crypto Sponsor of 2026 Australian Open

2025-12-16 16:35

Nexo has been announced as the Official Crypto Partner for the 2026 Australian Open, marking a significant alignment with global crypto policy trends. The partnership with Tennis Australia encompasses the entire Summer of Tennis, including the United Cup and other major events. Nexo's branding will be prominently displayed on court, including the Nexo Coaches Pod. This collaboration comes as SportQuake data indicates that higher-income viewers are 29% more likely to follow tennis, highlighting the strategic value of the sponsorship. The move signifies a renewed interest in sports sponsorships within the crypto industry, following recent challenges faced by the sector.

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