PwC Expands Cryptocurrency Investments Amid US Regulatory Shift

2026-01-04 23:51

PwC is significantly increasing its investment in the cryptocurrency sector, marking a strategic shift after years of caution. This move comes as the Trump administration embraces digital assets, appointing pro-crypto regulatory officials and passing new legislation, including the Genius Act, to regulate digital assets like stablecoins. Paul Griggs, PwC's US head, emphasized the importance of these regulatory changes in boosting market confidence and the necessity for PwC to be part of the evolving asset tokenization ecosystem.

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