Nike has quietly sold its digital products subsidiary RTFKT in December 2025, according to OregonLive. RTFKT, acquired by Nike in 2021, had announced the cessation of its Web3 services in January 2025. The sale comes as Nike's Converse brand reported a 30% decline in quarterly sales for December 2025. Nike stated that the sale marks a new chapter for the company and its community, emphasizing continued investment in innovative products across physical, digital, and virtual environments. Details about the buyer and transaction terms were not disclosed.
Nike Sells Digital Products Subsidiary RTFKT
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