The memecoin market experienced a significant downturn in 2025, losing over 60% of its value, according to a report by BestBrokers. The market capitalization of memecoins fell from $93.1 billion in January 2025 to $36.5 billion by January 2026, despite the broader cryptocurrency market reaching new highs, peaking at $4 trillion. Trading volumes also declined sharply, dropping from a mid-year peak of $20 billion to under $3 billion by December, before slightly recovering to $3.4 billion. The report highlights that the memecoin surge was largely driven by speculative trading, which waned as activity decreased, leading to a rapid price decline. Over 13 million memecoins were launched in 2025, including the TRUMP token, linked to President Donald Trump, which saw an 81% drop over the year. Dogecoin and Shiba Inu dominate the market, comprising 84% of the total memecoin capitalization. Additionally, activity on Solana-based launchpad pumpfun saw a 66% decrease in daily new wallet sign-ups by year-end.