Elon Musk's acquisition of Twitter in 2022 was not just about free speech or political influence; it was a strategic move to resurrect his 1999 vision for X.com. Originally conceived as an all-encompassing online financial platform, X.com was ahead of its time and ultimately transformed into PayPal. Now, Musk is leveraging Twitter, rebranded as X, to realize his long-held dream of integrating social media with financial services. Since acquiring Twitter, Musk has gradually transformed the platform, introducing features like paid subscriptions, long-form content, and video enhancements. In 2024, he began developing financial services, including Smart Cashtags, allowing users to interact with financial data directly within the platform. By 2026, Musk announced plans to open-source X's recommendation algorithms, enhancing transparency and paving the way for financialization. Musk's ultimate goal is to control the global flow of funds, creating a seamless chain from information to decision-making and action. This vision positions X as a potential financial powerhouse, redefining social interaction and trading in the digital economy. Musk's journey from X.com to X represents a 25-year pursuit to revolutionize how we interact with finance and technology.
Elon Musk's Vision for X: From Social Media to Financial Powerhouse
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