Base, the self-custodial wallet and on-chain app ecosystem by Coinbase, is pivoting to a trading-first strategy. Announced by creator Jesse Pollak, the app will now prioritize trading to enhance demand and distribution for tradable assets. This shift responds to user feedback that the app's initial social focus was too reminiscent of Web2 platforms, and there is a demand for more high-quality tradable assets. The new strategy aims to integrate finance-first user experiences with social features like copy-trading and leaderboards. Despite the strategic shift, Base will continue to support Mini Apps and creator coins, ensuring these remain integral to the platform. Improvements in discoverability and performance tracking for Mini Apps are underway, while creator coins, including Pollak's $Jesse token, will remain supported. Coinbase CEO Brian Armstrong confirmed plans to expand the app's feed to include a broader range of assets and applications, maintaining Base as the primary hub for a multi-chain experience.