Crypto neobanks are emerging as a significant trend in the blockchain industry, focusing on user-friendly financial services like payments and banking, rather than just technical infrastructure. This shift is driven by the utility of stablecoins and the appeal of self-custody, allowing users to spend, save, and borrow with crypto without needing deep technical knowledge. Projects like ether.fi and Polygon are leading this transition, aiming to simplify the fragmented user experience by integrating multiple services into a single API. The rise of crypto neobanks is seen as a natural evolution, with companies like ether.fi betting on crypto-native financial products that offer the benefits of DeFi composability and self-custody. However, the market faces challenges, such as potential oversaturation and the need for more efficient fiat on/offramps. Despite these hurdles, industry leaders believe that successful execution will determine which players thrive in this competitive landscape.