In the latest episode of "Not Dead Yet," Eli Ben-Sasson, a prominent figure in the field of zero-knowledge proofs, discusses the growing importance of privacy in the cryptocurrency space. As the co-inventor of the Zerocash protocol and ZK_STARKS, and co-founder of StarkWare Ltd., Ben-Sasson provides insights into why privacy is becoming a critical issue for blockchain technology. Ben-Sasson highlights the role of zero-knowledge proofs in enhancing privacy, explaining their significance in the context of cryptocurrencies like Zcash. He addresses the challenges posed by the lack of privacy in current blockchain systems and the potential consequences if major cryptocurrencies like Bitcoin do not address these issues. The episode also explores the implications of central bank digital currencies (CBDCs) and the societal impact of privacy in the digital age.