Digital asset treasury firms invested $49.7 billion in Bitcoin and other cryptocurrencies in 2025, according to CoinGecko's annual report. Despite a challenging year for the crypto market, which saw a 7.85% decline, these firms increased their holdings from $56.5 billion to $134 billion, marking a 137% rise. The investment surge was most pronounced in the third quarter, driven by new treasury vehicles entering the market. The crypto market faced significant challenges in 2025, with a notable 8% year-over-year drop in total market value, ending near $3 trillion. A sharp decline in the fourth quarter, including a $19 billion liquidation in October, contributed to the downturn. Despite these challenges, digital asset treasury firms expanded their influence, controlling over 5% of the Bitcoin and Ethereum supply by year-end. Public companies alone increased their Bitcoin reserves by nearly 500,000 BTC, highlighting their strategic accumulation during the year. While the market struggled, trading activity remained robust, with average daily volumes exceeding $160 billion. Stablecoins gained popularity, with their market size growing by nearly 50% to over $300 billion, as investors sought stability. Perpetual futures markets also saw significant activity, with centralized exchanges processing over $86 trillion in trades.