Base App, the Ethereum Layer 2 solution developed by Coinbase, is pivoting to a 'trading-first' strategy following mixed user feedback on its social features. Jesse Pollak, head of Base and Base App, announced the shift on January 14, highlighting the need to prioritize finance over social elements. The app, initially rebranded from Coinbase Wallet as a 'super app' combining trading, social, and other functions, received criticism for being too social-focused and not adequately reflecting users' trading needs. Pollak noted that users are demanding more high-quality assets and a finance-centric user experience. This strategic shift aligns with similar moves in the industry, such as Farcaster's recent pivot from a social-first model to a trading focus. The decision comes after Coinbase CEO Brian Armstrong sought public feedback on the app's direction, emphasizing the importance of aligning with user preferences for a finance-first approach.
Base App Shifts Focus to Trading After Mixed SocialFi Feedback
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