Luxury Watch Prices Rise Amid Bitcoin Decline

News Flash 2026-01-21 14:46

Luxury watch prices have increased by approximately 4% over the past six months, contrasting with a 25% decline in Bitcoin and a 30% drop in the CoinDesk 20 index. According to WatchCharts data, this rise in secondary market watch prices reflects a stabilization rather than a boom, as excess inventory has cleared and sellers are less inclined to reduce prices further. Morgan Stanley reports that luxury watchmakers have raised global retail prices by about 7% since early 2025, supporting resale values despite subdued transaction volumes. The recovery in watch prices is concentrated in brands with strong pricing power, such as Rolex, Patek Philippe, and Audemars Piguet. Meanwhile, gold and silver have surged, with gold up nearly 70% and silver up about 150% since early 2025, driven by tight supply and industrial demand. This divergence indicates a shift in investor behavior, with a growing distinction between fast-moving financial assets like crypto and slower, physical stores of value like luxury watches and metals.

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This content is for informational purposes only and does not constitute investment advice.

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