Orange Cap Games has acquired the NFT project Moonbirds, initially launched in 2021, with plans to transform it into a broader intellectual property (IP) ecosystem. The company aims to shift Moonbirds' focus from speculation to fan culture by introducing new engagement formats, including a card game, a blind box 2.0 program, and a mobile game. This strategic move is part of Orange Cap Games' ambition to become a Web3 version of Pop Mart, a company known for its successful IP management and distribution. The acquisition marks a significant shift for Moonbirds, which previously saw trading prices reach up to 40 ETH before interest waned. Orange Cap Games plans to issue a $BIRB token as part of its ecosystem expansion, although specific utility details remain undefined. The company is leveraging its experience in IP development to create a diversified consumer business, integrating physical and digital distribution channels to support and expand Moonbirds' reach globally.
Orange Cap Games Acquires Moonbirds, Plans Ecosystem Expansion
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