A recent report by crypto communications firm Chainstory reveals that 62% of crypto press releases originate from high-risk or scam projects. Analyzing 2,893 press releases from June to November 2025, the study identified these projects based on factors like anonymous teams and unrealistic return claims. The report highlights the prevalence of a pay-to-play model in crypto press release distribution, allowing projects to secure media visibility without traditional editorial scrutiny. Chainstory's analysis also found that nearly half of the releases focused on routine updates, while only 2% covered significant events like funding rounds or mergers. The study noted that promotional language dominates these releases, with only 10% written in a neutral style. High-risk and scam projects accounted for a significant portion of the releases, while established projects were less reliant on paid distribution, often receiving organic coverage instead.